Slated to launch in time for Earth Day, H&M’s Conscious Collection appears to be more than a flavor-of-the month foray into the ecosphere. Seems that there is critical consumer mass enough to pursue the line as an ongoing collection to recur throughout the seasons. And with their use of organic cotton, organic linen, Tencel, recycled polyester, and repurposed wool, they certainly have seasonal choices. To be taken seriously, they will need them. H&M has had plenty of criticism for its business model of disposable fashion. See here, there, & more. So it makes sense that the market would be a decision driver on this one. Poking around their site, this video begins to speak to some of their efforts to move into corporate responsibility with regards to their footprint.
But in the end, it all comes down to fashion, and whether or not they can sell the idea to the streets. Let’s wish them the best, and hope that their immense influence can shift massive waste from the landfill, and keep significant amounts of pesticides out of the water table for more than the Spring 2011 collection.
“Beautiful as the chance encounter of a sewing machine with an umbrella on a dissecting table”
Comte de Lautréamont
National Geographic and NPR united to produce a documentary on the “cataphiles” or spelunkers who travel through the dark side of the City of Light. The illegal tradition attracts artists, party people and the curious into the 180 miles of catacombs that exist under the Paris streets.
Check the video below to see the extreme ways the cataphiles find to experience this subterranean world.
One of my favorite things about the internet, is my Facebook & Twitter (#2)feeds…you never know what’s going to pop up! This morning Gary Baseman shared this little goody for Chinese New Year, 2011, the year of the Rabbit…Cheers!
Year of the Rabbit :
Calm and gentle, but persistent.
This album-length piece will feature a talented group of dancers across a range of public and private spaces around New York City, turning the city’s sidewalks and obstacles into part of an evolving improvisational dance routine.
Here’s the gist : A young dancer finds herself disgruntled with her low-paying, mundane waitress job. One day, she impulsively quits, then takes a ferry to the city. Feeling incredibly inspired by what she sees, Anne dances her way across New York, using the city as her stage. Who hasn’t had days like that?!
There is little argument that technology permits creativity to proliferate at an unprecedented pace these days. Manipulators of media have so many choices. We dilettantes benefit greatly. In doing research for this post, I came across the digital creative production company unit9. They are doing some crazy, fun stuff, including launching this 3d photo app, that I just snapped up at 50% off. What amateur doesn’t love that? Enjoy!
2.9.11 update :
Good news! 3D Photo has been updated. Available on the Appstore, 3D Photo is now in high resolution!
Check the gorgeous anime and the engaging visual experience on the fwa’s site of the day : Attraction. An experimental, interactive experience, the site was created to warn French teens of the dangers of smoking. Created by DDB Paris, Koji Morimoto, unit9. The lush, painterly quality gives one pause to consider the sheer talent that went into creating this environment.
Whew! the world’s most famous rodent predicted an early spring this morning…carry on.