How much should an ebook cost? It’s a good question. Factor in printing and sales costs, and hardcover books have a good reason to cost $20. Ebooks, though, are a whole new field and no one has figured out the right answer.
Traditionally, readers have been charged $9.99 for a book on the Kindle. What if, though, the publisher lowered the price in exchange for the audience trading some attention?
That’s what I’d like to try. The final pre-order price for the Kindle edition of Poke the Box will be determined by how many of you sign up to get our free online newsletter. We already have about 10,000 subscribers, so we’ve already lowered the price. (We started with a pre-order price of $9.99—we’re down $2). Amazon has agreed to work with me in lowering the price one more dollar for every 5,000 new people who sign up. So we’re starting at $7.99.
We’ll keep going until we hit a buck. The deadline for this experiment is the end of the day on Friday, February 18th.
For every signup, we will lower the price — all the way down to a dollar.
That way, we’ll be able to announce our new books to 50,000 of you now and then. (Of course, I’ll never rent or sell your contact information to anyone).
Well we’ve signed up, if only to see what happens with the crowdsourcing of this fascinating idea. Calling upon your customer base to generate the demand for your product or service so that you can afford to sell it to the audience who is asking for it, for a lesser cost, while gaining a bigger share of the market. Seth, it’s why we call you the Godin!
For your Valentine’s detox, check out Ryan McGinley video with a smooch to remember. And yes, they really do break glass on her head…………………………… candy glass .
Pre-punk style guide nicked from Karlheinz Weinberger’s Rebel Youth. The book takes us on an excursion through a little known urban subculture of 1960’s Zurich. But landing here was a revelation…love the d.i.y. string and chain solution to the the open fly…and Elvis ain’t half bad either!
Piers is the founder and editor in chief of PSFK, I’d like to give him informed feedback, and I know lots of people in this space. Mixing Reality gets significant traffic from StumbleUpon and the community of sustainability experts I’ve been involved with for years. I’m specifically asking people with green in your blood to comment here with thoughts for Piers and TED.
How can we help the sustainable community maintain its own growth? See the hashtag #TEDActiveSUS for comments there as well.
Here is the original question asked by Pier Fawkes on February 13, 2011:
The folks at idea-sharing TED are asking for folks to get involved with TEDActive Projects. They are asking conference goers and PSFK’s friends to explore, collaborate and act on the vital issues raised at TED. We are actively engaging our expert network, the Purple List, to provide stimulus for the teams working on these projects. More here.
The TEDActive Sustainability Project will look at best practices in community organizing, and explore radical solutions to push the sustainability movement forward.
Piers will personally be sharing them with the TEDActive community.
Please leave your comments here, I’ll see he gets them. Thank you.
Franz Marc’s Yellow Cow, 1911
Eric Telchin makes photo collages of randomly occurring hearts he takes with his iPhone. A very cool way to say I love you. And, says the artist, they spread love long after they’re first seen.
“The real impact of a Boy Sees Hearts print is not when the viewer first sees it. Rather, it’s several days later when they see a heart in a garbage can or a potato chip. When a person who’s having a bad day sees a heart on the street or in a grilled cheese sandwich, it transforms their day. I still get excited every time I see a heart”.
The siting of his first heart in a Ben & Jerry’s ice cream puddle is charming, and proves inspiration is literally everywhere.
“I do not belong to celebrity culture. If people only knew what actresses are paid to sit in the front row at the shows in Milan or Paris, they would want to kill somebody. If they only knew 10% of what’s going on, like brands that give bags away to young actresses and tell them to go in that restaurant on that day and leave the restaurant at 15 past 2:00, and hold the bag up for the paparazzi that will be there. This is a fact.”
So, although APC did not participate in fashion week, he was in NYC preparing for the launch of his new store in the West Village, talking about his collaborations with Carhartt, his quilting project collaboration with Jessica Ogden; a line of limited-edition, handmade blankets, composed of the excess yardage of A.P.C. fabrics, and his ongoing love affair with music. Of his 30 employees who work in the studio, 10 are musicians and all of them have bands.
And not to forget his “Butler” jeans, a great program which also adds a little history to our throwaway culture, by adding initials of the original wearer.
“Some people who buy our jeans only want to wear them when they’re pristine. When they start to fade or get holes in them, they don’t wear them anymore. So you can bring them back to the store and get a new pair of jeans at cost. We take the old jeans and wash them, mend them, mark them with the initials of the person who wore them, and sell them. No matter how much money you invest in machines, jeans always look better when they’ve been broken in by a human being. I call them the Butler Jeans because in the 19th century, English aristocrats would have their butlers wear their new clothes before they did, so they wouldn’t look nouveau riche”.