‘brand’ Archives
Levi’s jeans going waterless in a thirsty world. »
Interesting take by Mssngpeces & Myoo for Levi's waterless jeans. Nice approach as the brand takes the lead in asking its customer to contribute a lighter footprint and give up very little. On average, the jeans, which will cost the same as conventional ones, use 28% less water in the finishing process. Read [...]
Polaroid : the Impossible Project becomes reality. »
Not long ago, Polaroid announced that it was discontinuing it's entire Polaroid line of film, much to the chagrin of it's die-hard fans. Out of the ashes emerged the Impossible Project, a band of believers who promised to deliver the goods to the Polaroid disciples. It looked to be an impossible dream, but according to the AP : A group [...]
Highbrow fashion meets tattoos? »
Tattoo-inspired body art was shown by fashion houses as different as Rodarte and Jean Paul Gautier on their Spring 2010 runways. And, Chanel presented its spring 2010 collection taking a much cheekier route than its usual sleek, highbrow runway show, with some temporary tattoos. Called Les Trompe L'Oeil de CHANEL Temporary Skin Art, these [...]
Visual collaboration : Nike + Turlan »
Love it when we see creative collaboration... Artist Marc Turlan, in collaboration with Nike, commissioned by Riccardo Tisci, is a beautiful visual manifestation of this. Artist Marc Turlan works with magazine imagery; tearing, cutting, and decontextualising paper to create disrupted works with flattened elements of the sculptural. In [...]
Augmented Reality & Ray Ban »
Ray Ban offers up an augmented reality app that makes this concept make sense... Getting beyond the gimmick and the spam, one can expand this idea out, and really begin to see the possibilities... http://www.youtube.com/watch?v=Ag7H4YScqZs&feature=player_embedded
Mixing Reality Brand by Michele Lott »
Michele Lott is a wonderful graphic designer, having worked in Hollywood in the movie industry for years, she moved to Sonoma County, much to my delight. Here are her treatments for my new business cards.
